Construction under control
Choosing the best advertising channel is key to promoting the company’s offer on the Web. There are many solutions to choose from – from websites to social media to multimedia presenting the advantages of the investment project. Acteeum Central Europe has decided to promote its facility by unlocking the potential of visual media. A timelapse video and live streaming from the construction site have allowed prospective customers and tenants to keep an eye on the construction of the building, while at the same time enriching the developer’s portfolio.
A JOINT PLAN
Working with Acteeum Central Europe, the facility’s developer, we had two main objectives: to create an attractive timelapse video which would present all construction phases in great detail, and to launch a 24-hour live broadcast from the construction site. The first step was to determine the details of the project, analyse the land development plan and choose the best place to mount the camera. Having considered several locations together with the developer, we have decided to install the equipment on the twenty-metre chimney near Galeria Tomaszów. This resulted in a wide angle and unobstructed view of the entire construction site. The professional camera and high-speed Internet connection installed on the site enabled prospective tenants and future customers to watch the construction site 24 hours a day. Internet users could follow the development of the facility over 9 months – the live transmission was publicly available on the gallery’s website and a newly created YouTube channel.
A UNIQUE INITIATIVE
The unique features of the building were one of the reasons why the project for Acteuum Central Europe was particularly interesting. Galeria Tomaszów is the first shopping centre in Tomaszów Mazowiecki. The one-storey building is being built at the site of a former textile factory, and its unusual architecture – including its factory-style façade – takes cues from the historic building. The building’s impressive façade and spacious interior give it a unique air. Allusions to the historic textile industry, which has also inspired the shopping centre’s logo, and elements influenced by its exceptional location – the building is located at the intersection of three historical and cultural regions – provide it with a supra-local character.
POSITIVE RESPONSE
SkyConcept’s camera has taken almost 37,000 photographs of various stages of the construction. We have chosen the 4,500 best shots and created a timelapse video presenting the entire construction process and highlighting all the changes which have been made to the site over several months. The timelapse has been enriched with appropriate music and additional elements, such as a map of the area. The resulting materials were used for promotional and marketing purposes and were subsequently met with a positive response from the audience.
