Live streaming in the real estate industry

Blog / Knowledge Base

Magdalena Chwedoruk

Knowledge Base

June 5, 2017

Cannot attend an interesting conference, your favourite band’s concert or your home team’s match? Don’t worry! Live streaming lets you watch video content transmitted live. Live broadcasts are now a real hit on the Web — they are used by marketers, event organisers, as well as real estate professionals. But first things first…


Live streaming is currently the #1 source for video marketing opportunities. Statistics confirm that transmitting content in real time is now the most effective form of communication with your audience, being the most engaging type of message that also increases the reach of the presented content. According to experts, this is one of the more prospective advertising mechanisms, which is particularly important in social media. But what does streaming really mean and how does it work? In the simplest sense, it is a type of data transmission that makes it possible to stream audio and video to users. It allows you to share a live view with a wide audience using a private server or a public YouTube channel. Broadcasting in real time can now also be done with simple applications and social media. Since the range of streaming options is so wide now, everyone should be able to find a communication channel that suits their specific needs.

We have already learned that steaming is a constantly evolving technology that is still gaining in popularity — and not just in the marketing world. What other sectors have also adopted it? The ability to provide a live view of a particular place is particularly important in the real estate industry, where it can be used to:

  • track the progress of projects that are currently under construction,
  • monitor changes on the construction site round the clock,
  • share the broadcast with a wide audience.

So what do you have to do before you can start streaming? The first step is to choose the right equipment in order to ensure that the broadcast works properly, without any interferences while transferring data. The equipment should meet some basic requirements.

  • The cameras should be technologically suited to the projected duration of the construction works and installed in the immediate vicinity of the site.
  • The video recording equipment requires a high-bandwidth broadband connection with a fixed IP address, as well as the installation of an appropriate application.
  • Since the video is broadcast live, the camera must be resistant to adverse weather conditions.
  • The location for the recording equipment should be chosen based on the ability to capture the entire construction site, which is why the camera is often mounted on a specially designed pole or pylon. It can also be installed on the roof of a neighbouring building. Important! In this case, it is important to receive permission from the building’s owner or manager or pay for the rent of the roof surface.
  • The equipment should be firmly fixed to keep it from moving. It is worth bearing in mind that even the smallest change of frame can negatively affect the final result.

Mounting a camera at the construction site offers many benefits – both for the developer and the future tenants, who are able to assess the progress of the works and the current state of the building at all times. An increasing number of real estate owners have been sharing live streams from their construction sites, both for information and advertising purposes. Live streaming is definitely a solution that is worth exploring. After all… what developer would not like to be able to monitor their investment project round the clock?