Knowledge Base
Map of Polish Startups. Technologies for real estates
Over 70% of real estate companies estimate that technology companies are well prepared to cooperate with corporations – this is the result of the “PropTech 2018 Report. Technologies on the real estate market”. According to the research, SkyConcept created the “Map of Polish Startups”. The results of the report show that as many as 83% […]
More
Assault of Polish companies on foreign markets
Polish SMEs increasingly offer their services abroad. Nearly half of startups in Poland export their services – according to a report for SentiOne. For every second Polish company, with over 2 677 starting players, the desired direction is the European Union. As many as 60% of exporters achieve regular revenues, and over half is among […]
More
Everything you need to know about timelapse
Imagine that you are a developer of a modern investment project. You want to portray the stages of its development and create appealing advertising materials for your clients. What should you do? You enter the term “timelapse” into a search engine, find SkyConcept’s offer and contact us. And then? THE FIRST STAGE OF THE WORK […]
More
Live streaming in the real estate industry
Cannot attend an interesting conference, your favourite band’s concert or your home team’s match? Don’t worry! Live streaming lets you watch video content transmitted live. Live broadcasts are now a real hit on the Web — they are used by marketers, event organisers, as well as real estate professionals. But first things first… ON-AIR Live […]
More
3 common mistakes on property websites
Why is the website’s conversion rate below expectations? Why do users spend so little time on it? Why is there no increase in usage statistics from campaigns directing traffic to the website? The reasons for these issues are usually mistakes that can be avoided if we are only sufficiently aware of their severity. Below are […]
More
5 reasons why a CRM gives you business advantage
Nothing testifies to one’s competitiveness in the real estate market more than being able to quickly provide the client with the necessary information. An effective CRM that is tailored to the needs of the industry allows you to respond to request much faster, carry out more thorough searches and be more efficient in managing transactions. […]
More
Visual content rules the Web
Visual materials are definitely the most published type of content on the web. Thanks to their simple message, they attract and effectively hold the attention of Internet users. As they are both accessible and attractive to the audience, they can be seen as a powerful marketing tool that is increasingly used by marketers. Why is […]
More
10 things a CRM system for real estate should have
A perfect system? It is rather unheard of in an industry which works with peculiar data and often requires tailor-made solutions. “Straight out of the box” solutions are rarely effective when it comes to implementing CRM systems in real estate companies. This is why before you start looking for the perfect software, you should know […]
More
A website as an online public relations tool
The aim of each brand is to gain prestige and establish strong market presence. An attractive and functional website is crucial to building brand image. A website does not only serve a marketing purpose, but is also an excellent way to gain the trust of potential clients. A website is no longer a standard – […]
More
Our goal for 2016? To change the status quo
For several years, he has been monitoring trends and looking for solutions that would be particularly effective in the real estate market. He summarises the past year drawing on his own experience and shows that marketing is largely about leveraging the possibilities that come with new technologies. Marketing 360: 2015 is already gone. What kind of […]
More
AdWords! Basic knowledge
Many little things became great things thanks to appropriate advertising. Given that at every step we are bombarded with marketing messages and slogans, it is worth to invest in promotion in order to stand out and take advantage of the huge communication potential provided by the Internet. Plan your campaigns in Google AdWords and reach […]
More
The role of the brochures in real estate marketing
In the real estate industry, printed advertising materials play a crucial role in promotion and communication with potential clients. The role might be crucial, but what makes it so and what does it involve Even though the Internet is now the main source of information for potential clients in the real estate market, brochures and […]
More
Case study: making of Why Prologis CEE?
Background In 2015, the developer Prologis launched a global image campaign under the slogan Why Prologis? The campaign’s objectives included presenting the key strengths of the company and strengthening its image among both current and future clients. Activities within the campaign were supposed to promote consistent communication and connecting with clients through various channels. When […]
More
Map of Polish Startups. Technologies for real estates
Over 70% of real estate companies estimate that technology companies are well prepared to cooperate with corporations – this is the result of the “PropTech 2018 Report. Technologies on the real estate market”. According to the research, SkyConcept created the “Map of Polish Startups”. The results of the report show that as many as 83% […]
More
Assault of Polish companies on foreign markets
Polish SMEs increasingly offer their services abroad. Nearly half of startups in Poland export their services – according to a report for SentiOne. For every second Polish company, with over 2 677 starting players, the desired direction is the European Union. As many as 60% of exporters achieve regular revenues, and over half is among […]
More
Everything you need to know about timelapse
Imagine that you are a developer of a modern investment project. You want to portray the stages of its development and create appealing advertising materials for your clients. What should you do? You enter the term “timelapse” into a search engine, find SkyConcept’s offer and contact us. And then? THE FIRST STAGE OF THE WORK […]
More
Live streaming in the real estate industry
Cannot attend an interesting conference, your favourite band’s concert or your home team’s match? Don’t worry! Live streaming lets you watch video content transmitted live. Live broadcasts are now a real hit on the Web — they are used by marketers, event organisers, as well as real estate professionals. But first things first… ON-AIR Live […]
More
3 common mistakes on property websites
Why is the website’s conversion rate below expectations? Why do users spend so little time on it? Why is there no increase in usage statistics from campaigns directing traffic to the website? The reasons for these issues are usually mistakes that can be avoided if we are only sufficiently aware of their severity. Below are […]
More
5 reasons why a CRM gives you business advantage
Nothing testifies to one’s competitiveness in the real estate market more than being able to quickly provide the client with the necessary information. An effective CRM that is tailored to the needs of the industry allows you to respond to request much faster, carry out more thorough searches and be more efficient in managing transactions. […]
More
Visual content rules the Web
Visual materials are definitely the most published type of content on the web. Thanks to their simple message, they attract and effectively hold the attention of Internet users. As they are both accessible and attractive to the audience, they can be seen as a powerful marketing tool that is increasingly used by marketers. Why is […]
More
10 things a CRM system for real estate should have
A perfect system? It is rather unheard of in an industry which works with peculiar data and often requires tailor-made solutions. “Straight out of the box” solutions are rarely effective when it comes to implementing CRM systems in real estate companies. This is why before you start looking for the perfect software, you should know […]
More
A website as an online public relations tool
The aim of each brand is to gain prestige and establish strong market presence. An attractive and functional website is crucial to building brand image. A website does not only serve a marketing purpose, but is also an excellent way to gain the trust of potential clients. A website is no longer a standard – […]
More
Our goal for 2016? To change the status quo
For several years, he has been monitoring trends and looking for solutions that would be particularly effective in the real estate market. He summarises the past year drawing on his own experience and shows that marketing is largely about leveraging the possibilities that come with new technologies. Marketing 360: 2015 is already gone. What kind of […]
More
AdWords! Basic knowledge
Many little things became great things thanks to appropriate advertising. Given that at every step we are bombarded with marketing messages and slogans, it is worth to invest in promotion in order to stand out and take advantage of the huge communication potential provided by the Internet. Plan your campaigns in Google AdWords and reach […]
More
The role of the brochures in real estate marketing
In the real estate industry, printed advertising materials play a crucial role in promotion and communication with potential clients. The role might be crucial, but what makes it so and what does it involve Even though the Internet is now the main source of information for potential clients in the real estate market, brochures and […]
More
Case study: making of Why Prologis CEE?
Background In 2015, the developer Prologis launched a global image campaign under the slogan Why Prologis? The campaign’s objectives included presenting the key strengths of the company and strengthening its image among both current and future clients. Activities within the campaign were supposed to promote consistent communication and connecting with clients through various channels. When […]
More